FLOAT
Democratising financial wellbeing
Zephyr redefined MyWagez, as Float, a socially responsible financial wellness company while helping them to raise 1.2m in investment and onboard their first 8 major clients including 1 PLC.
OUR JOURNEY
Helping Float connect with employers across the UK
STEP 1 – DIGITAL STRATEGY
Proposition Development
We helped Float define their proposition in order to stand out from their competition.
STEP 1 – DIGITAL STRATEGY
Go to Market Strategy
We isolated key channels for growth and industries to target.
STEP 2 – Design and Build
Branding
We completely rebranded to Float based on their newly defined proposition.
STEP 2 – DESIGN AND BUILD
UX and UI
We created a highly malleable UI that would allow Float to evolve rapidly over time.
STEP 3 – GRWOTH MARKETING
Asset Creation
Across their designated marketing channels, we generated a range of assets.
STEP 3 – GROWTH MARKETING
Linkedin Advertising
We run paid Linkedin advertising campaigns designed to drive new business enquiries.
We rebranded Mywagez as Float as one of the starting points of our working relationship.
With the newly generated brand, Zephyr created a new website for Float to explain the proposition.
As an extension of the work we did at the branding and proposition development stage, we were able to generate campaigns assets for Linkedin.
We worked with product team to ensure that the newly created brand worked seamlessly on their app.
Tell us about your product or service
We are always interested to hear from ambitious founders. If you want to discuss what you’re hoping to acheive and how we may be able to help, please do get in touch.
