SEO is a crucial aspect of any online business, and keyword analysis plays a significant role in it. In this guide, we dive deep into the world of keyword analysis, providing insights and tips that will help small business owners maximise their online visibility and drive more traffic to their websites. 1. The Importance of Keyword Analysis Keyword analysis is the process of examining and selecting the most suitable keywords to drive qualified traffic from search engines to your website. It involves studying the words and phrases potential customers use when searching for products, services, or information related to your business. Keyword analysis helps you understand what your target audience is looking for and how they are searching for it. This information allows you to optimise your website and content to match their search behaviour, thereby increasing the likelihood of your website appearing in search results. Once you have worked out the "high-intent" keywords that your potential customers are typing into Google you can then create an SEO strategy that combines content creation with offsite SEO activity to make your content appear prominently on Google for these terms. Creating high-quality content can be time-consuming, so it's important to spend some...

Images play a crucial role in enhancing the visual appeal of your website, whether it's an eCommerce store or a blog. However, if you don't optimise your images for SEO, they can actually hinder your website's performance and rankings on search engines. In this comprehensive guide, we'll explore the best practices for optimising images for SEO to improve your website's visibility and increase organic traffic. Why Image SEO Matters Before we dive into the details of optimising images for SEO, let's understand why it's important for your website. Improved Page Speed: Adding large images to your product pages and blogs can make them heavy and reduce your Google page speed. Slow-loading pages can lead to poor user experience and lower search engine rankings. Optimising your images can help improve your page speed and provide a seamless browsing experience for your visitors. Enhanced User Engagement: High-quality and visually appealing images can captivate your audience and encourage them to stay longer on your website. By optimizing your images, you can ensure that they load quickly and retain their quality, thereby increasing user engagement and reducing bounce rates. Higher Search Engine Rankings: When you optimise your images for SEO, you increase the chances...

What is Alt Text or “Alt Tags” Alt text (or as they are colloquially known Alt Tags) are small pieces of text description that are associated with images in html and explain what a specific image on a website depicts. <img src="image.jpg" alt="this is alt text" /> They were originally created to make the web more accessible, by describing images to those who cannot see them. This includes people using browsers that don’t allow images but primarily sight impaired people who are using screen readers to convert a website’s content into audio or braille. Why is Alt Text important in SEO There is still little evidence to suggest that Google uses any form of image processing to infer what an image might be about. Instead Google is still heavily reliant on the content of alt text to understand what the images on a website are about. As a result it is important that we provide this information in alt text so that images that might be providing a user with important information on a website are understood better by Google. Best Practices Keep it readable. While alt text does provide us with an opportunity to inform Google about what our...

As shown below a search engine result is made up of three different elements: The URL of of the pageThe title of the pageThe meta description Meta descriptions are our opportunity to tell Google what content should appear below the title of a page on a Search Engine Result Page (SERP). It is both a change to encourage a user to click on our listing over the listing of others and also an opportunity to provide Google with information about what the page is about. Most SEO experts now believe that Meta Descriptions are not a ranking factor for Google, in other words having a meta description will not impact how well your page ranks for a particular keyword term. However they are still really important as a well written meta description will impact how likely someone is to click on your listing which in turn will impact your click through rate. In my opinion saying that Meta Descriptions are not a ranking factor is a little misleading. Yes it is not possible to draw a straight line between having one and an increase in how well your page ranks for a search term but it is an excellent opportunity...