When we started working with Fully Charged in 2015, they were a small startup with big aspirations. The founder of Fully Charged Ben Jaconelli recognised that transport in London could be revolutionised by empowering people around the city to abandon cars, buses and other polluting forms of transport and to embrace electric bikes.
Our initial strategy was to drive organic eBike related traffic to a well optimised website.
Following research, sitemapping and wireframing we created a new UI.
We connected the frontend designs to a suitable eCommerce content management system.
Further onsite and offsite strategies for eBike terms grew our organic search profile.
Google Adwords allowed us to remain competitive for attention around popular eBikes.
We used to paid social to retarget and to raise awareness about eBikes to new audiences.
Future transport culture
Paid social campaigns were used to retarget existing audiences while also attracting people completely new to electric bikes.
Local Google search ranking in London for the highly popular term “ebikes”
In 2019 we ran a successful B2B campaign aimed at London based businesses looking to switch to electric.
CASE STUDIES
