FULLY CHARGED

Kickstarting the UK’s electric bike revolution

When we started working with Fully Charged in 2015, they were a small startup with big aspirations. The founder of Fully Charged Ben Jaconelli recognised that transport in London could be revolutionised by empowering people around the city to abandon cars, buses and other polluting forms of transport and to embrace electric bikes.

£3 Million

anticipated revenue in 2020

140% increase

of traffic year on year for 5 years

£17.50

Cost per eBike test ride

OUR JOURNEY

From pop up to London’s leading eBike retailer

 

 

STEP 1 – DIGITAL STRATEGY

Go to market strategy

Our initial strategy was to drive organic eBike related traffic to a well optimised website.

STEP 2 – DESIGN AND BUILD

UX and UI

Following research, sitemapping and wireframing we created a new UI.

STEP 2 – Design and Build

eCommerce build

We connected the frontend designs to a suitable eCommerce content management system.

STEP 3 – GROWTH MARKETING

SEO

Further onsite and offsite strategies for eBike terms grew our organic search profile.

STEP 3 – GROWTH MARKETING

Google Adwords

Google Adwords allowed us to remain competitive for attention around popular eBikes.

STEP 3 – GROWTH MARKETING

Paid Social

We used to paid social to retarget and to raise awareness about eBikes to new audiences.

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‘Zephyr have played a fundamental role in the success of Fully Charged to date. My team are in constant interaction with the Zephyr team discussing ongoing marketing campaigns, optimising our ecommerce store and much more’

Ben Jaconelli

Ceo of fully charged




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