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GROWTH GUIDE

Digital Growth Marketing & Transformation for small businesses

  1. An Introduction to the guide

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    1. Who is this guide for?
    2. Who are we and why did we write this guide?
    3. Why does this guide not cover branding and website design?
    4. How up to date is it?

  2. Creating a Digital Growth Strategy

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    1. What is the difference between a Growth Strategy and a Marketing Strategy?
    2. Setting a clear goal
    3. Step 1: Setting a Clear Goal
    4. Step 2: Defining Your Audience

  3. Organic SEO

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    1. The importance of good meta descriptions
    2. The Art of writing good Alt Text
    3. How to Optimise Images for SEO: A Comprehensive Guide
    4. Keyword analysis to improve the organic SEO of your business

  4. PPC

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    1. More posts coming soon…

1. An Introduction to the guide

1.4 How up to date is it?

The original version of this guide was published in December 2020 however the content is regularly reviewed by our team and new elements are constantly being added. We want this to become an open source platform for small businesses internationally so are committed to improving and enhancing the content over time as marketing and the tools used to market change.

nick

Writen by Nick

Next Chapter >

1.5 What is the difference between a Growth Strategy and a Marketing Strategy?