1. An Introduction to the guide
1.4 How up to date is it?
The original version of this guide was published in December 2020 however the content is regularly reviewed by our team and new elements are constantly being added. We want this to become an open source platform for small businesses internationally so are committed to improving and enhancing the content over time as marketing and the tools used to market change.
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1.5 What is the difference between a Growth Strategy and a Marketing Strategy?