kin and co digital marketing
Kin&Co

Creating a powerful leads funnel to drive business growth

10X

increase in new business enquiries

Global

expansion of business

<£10

Cost per lead on Linkedin

What we did

Through a combination of Google Ads, SEO and Linkedin marketing, combined with the use of a Hubspot CRM system, we have created a lead generation funnel for Kin&Co that generates high quality enquiries for the business. The entire lead cycle, from first enquiry to close of deal, is trackable in a single dashboard that allows the team to track a clear (and impressive) return on ad spend.

STEP 1 – DIGITAL STRATEGY

Go to Market Strategy

We created a strategy to generate Kin&Co leads based on competitor research and market analysis

STEP 2 – DESIGN AND BUILD

Brand Refresh

Refreshed the Kin&Co brand to better fit their proposition and tone of voice

STEP 2 – DESIGN AND BUILD

UI Design

Redesigned the Kin&Co website inline with data based insights

STEP 2 – Design and Build

Website Build

Coded a mobile responsive design with a WordPress CMS and Hubspot CRM integration.

STEP 3 – DIGITAL MARKETING

Google Ads

We set up and optimised a series of different Google Ads campaigns and optimised them to generate an excellent cost per lead and ROAS.

STEP 3 – DIGITAL MARKETING

Linkedin Lead Generation Ads

We utilised whitepapers generated by the Kin&Co team to run powerful lead generation campaigns on LinkedIn.

STEP 3 – DIGITAL MARKETING

Hubspot CRM Integration

By integrating Hubspot and training the Kin&Co team on how to use it, we are now able to provide a 360 view of marketing activity, showing how activity on site, Google, Linkedin, via email and other channels all ties together to generate new business.

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“Zephyr has a rare balance of being able to deliver best practice end-to-end digital user experiences and cutting-edge, functional and beautiful design. Their work output always delivers tangible and trackable results (including financial results). And on top of this, they are an absolute pleasure to work with.”
Zöe Kretzschmar - Kin & Co

Zöe Kretzschmar

COO





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