What we did
Through a combination of Google Ads, SEO and Linkedin marketing, combined with the use of a Hubspot CRM system, we have created a lead generation funnel for Kin&Co that generates high quality enquiries for the business. The entire lead cycle, from first enquiry to close of deal, is trackable in a single dashboard that allows the team to track a clear (and impressive) return on ad spend.
STEP 1 – DIGITAL STRATEGY
Go to Market Strategy
We created a strategy to generate Kin&Co leads based on competitor research and market analysis
STEP 2 – DESIGN AND BUILD
Brand Refresh
Refreshed the Kin&Co brand to better fit their proposition and tone of voice
STEP 2 – DESIGN AND BUILD
UI Design
Redesigned the Kin&Co website inline with data based insights
STEP 2 – Design and Build
Website Build
Coded a mobile responsive design with a WordPress CMS and Hubspot CRM integration.
STEP 3 – DIGITAL MARKETING
Google Ads
We set up and optimised a series of different Google Ads campaigns and optimised them to generate an excellent cost per lead and ROAS.
STEP 3 – DIGITAL MARKETING
Linkedin Lead Generation Ads
We utilised whitepapers generated by the Kin&Co team to run powerful lead generation campaigns on LinkedIn.
STEP 3 – DIGITAL MARKETING
Hubspot CRM Integration
By integrating Hubspot and training the Kin&Co team on how to use it, we are now able to provide a 360 view of marketing activity, showing how activity on site, Google, Linkedin, via email and other channels all ties together to generate new business.
“Zephyr has a rare balance of being able to deliver best practice end-to-end digital user experiences and cutting-edge, functional and beautiful design. Their work output always delivers tangible and trackable results (including financial results). And on top of this, they are an absolute pleasure to work with.”
Zöe Kretzschmar
COO
Tell us about your product or service
We are always interested to hear from ambitious companies. If you want to discuss what you’re hoping to achieve and how we may be able to help, please do get in touch.
