Pangaea had an exciting new product but needed help creating a brand and visually led digital profile that explained it to clinicians and researchers.
Zephyr was tasked with creating a brand and website that used animation to explain a complicated and highly technical proposition to their target audience.
We went through a discovery process before positioning Pangaea as a forward-facing tech company.
After the branding positioning, we went through a rigorous sitemapping, wireframing and visual design process and created compelling and interactive animated elements. We also created over 20 minutes of video content and bespoke illustrations for the site, using inspiration from their highly technical product to construct a fun, visual, user experience.
