The arts society wanted to test & explore a new channel to see if it could widen the charity's focus on arts education to a younger demographic.
By exploring a few different platforms, we worked with a partner agency to create an identity, name and content plan with the goal of making art mean more, to more people. This new sub brand is now called cultur.art, and they have expanded to even more channels, consolidating their efforts with their parent company.
Through extensive market research and competitor analysis, we created a growth strategy to meet the client's targets for a 6 week MVP.
We co-created short-form video content on Tiktok with the client and external content creators. In that time, we released over 100+ videos. To futher our reach even more, we ran a campaign to test the best performing creatives against each other, as part of their R&D into what content they should focus on. Through the project, we achieved, 300% over our follower target on TikTok, 315.9K reach across all content and a 37% engagement rate.
