Cultur.art

Cultur.art

Introduction

Introduction

A new digital identity for The Arts Society.

Year

2023-2024

Industry

Arts & Media

Scope of work

/

Digital Strategy

/

Digital Marketing

Timeline

2 years

Introduction

A new digital identity for The Arts Society.

Year

2023-2024

Industry

Arts & Media

Scope of work

/

Digital Strategy

/

Digital Marketing

Timeline

2 years

The brief

The brief

The brief

The arts society wanted to test & explore a new channel to see if it could widen the charity's focus on arts education to a younger demographic.

By exploring a few different platforms, we worked with a partner agency to create an identity, name and content plan with the goal of making art mean more, to more people. This new sub brand is now called cultur.art, and they have expanded to even more channels, consolidating their efforts with their parent company.

What we did

What we did

What we did

Through extensive market research and competitor analysis, we created a growth strategy to meet the client's targets for a 6 week MVP.

We co-created short-form video content on Tiktok with the client and external content creators. In that time, we released over 100+ videos. To futher our reach even more, we ran a campaign to test the best performing creatives against each other, as part of their R&D into what content they should focus on. Through the project, we achieved, 300% over our follower target on TikTok, 315.9K reach across all content and a 37% engagement rate.

Have a project in mind?

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Let’s talk.

Tell us how we can help—whether it’s a website, digital marketing, or a cup of tea.

Give us a call

+44 (0) 20 7315 4038

Visit our offices

Uncommon Islington, 25 Horsell Rd, London N5 1XL

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Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us how we can help—whether it’s a website, digital marketing, or a cup of tea.

Give us a call

+44 (0) 20 7315 4038

Visit our offices

Uncommon Islington, 25 Horsell Rd, London N5 1XL

Dark gradiend background

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us how we can help—whether it’s a website, digital marketing, or a cup of tea.

Give us a call

+44 (0) 20 7315 4038

Visit our offices

Uncommon Islington, 25 Horsell Rd, London N5 1XL

Dark gradiend background