THE ARTS SOCIETY

Creating a new digital identity for the Art Society

300%

over our follower target on TikTok.

315.9K

reach across all content.

37%

engagement rate

What we did

We created a new version of the Arts Society for the TikTok generation. Launching under the brand Cultur.Art, we quickly built up a following on TikTok providing the organisation with a new route to appeal to a younger audience.

STEP 1 – DIGITAL STRATEGY

Competitor Analysis & Market Research

We did market research and competitor analysis, and created a growth strategy to meet our targets for a 6 week MVP.

STEP 2 – BUILD

Creative Content Generation

We co-created short-form video content on Tiktok with the client and external content creators. In that time, we released over 100+ videos.

STEP 3 – DIGITAL MARKETING

TikTok Ads

We ran a campaign to test the best performing creatives against each other, as part of their R&D into what content they should focus on.





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