1. An Introduction to the guide
1.3 Why does this guide not cover branding and website design?
When we first start working with clients, often the first thing that we do is work on defining their proposition and brand and then building their website. However this guide specifically avoids talking a lot about this process. This is because there is a huge amount of variation in the process and requirements when approaching these elements. Different companies need their website to do completely different things and defining a companies proposition and brand is a creative process that is more art than science, we might come back to talk about these elements in more detail at a later date but for now we wanted to focus on the nuts and bolts of setting up a digital presence and starting to connect with your customers online.
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1.4 How up to date is it?