Metro needed support to run digital paid media campaigns to drive footfall and boost bookings.
They needed a measurable and impactful marketing activation to raise awareness of the pubs with a wider audience, in and out of London.
Optimising store visits and traffic
We ran awareness and traffic campaigns to boost visibility of pubs outside of London, as well as store visit campaigns in Google Ads, linked to each pub’s Google Business Profile, to track foot traffic. By structuring the campaigns around key “reasons for booking”, we designed creatives to fit into each campaign type across 50+ pubs. These campaigns ran on Meta Ads and Google Ads, including Google Maps. We created separate strategies for London and out-of-London campaigns, to maximise clicks and traffic at the best value.
