The LPI needed a digital strategy to promote their events, services and products through paid marketing.
They wanted insights into competitive audience targeting to generate B2B leads, increase traffic from both UK and EU from their ICPs as well as general brand awareness.
Lead generation, traffic and brand awareness.
We ran lead generation campaigns as well as traffic campaigns to generate business leads for the organisation, and to increase visibility on LPI’s events, products and services pages. By optimising our audience targeting on Linkedin, we’ve achieved a low CPA of ~£2 for each lead. We also activated traffic campaigns to boost attendee and exhibitor numbers for their Learning Live events on both Linkedin and Google Ads, as well as other events, service and products. To accompany the campaigns, we designed video creatives alongside their internal team as well as statics to fit each campaign type, using both AI generated and normal media.
